Most project management involves quality assurance tests to review the project's or product's functionality for success or failure. In an earlier post, I discussed the differences between and relationships among Project, Program and Portfolio management – this continues to be a popular post. Budget planning, management and control is significantly more complex in the context of a program. 6 months. So what’s the difference between program and project management? Product Management is all about optimization: when you are working in the innovative tech industry, wasting time or money can cost you building the product of the decade. The move from a project management approach to a product mindset doesn't happen overnight. To learn more, review our, organization’s overall portfolio of projects. Project managers often use one or more project management methodologies, which can include but are not limited to: As we’ve seen, project managers work in a variety of industries and types of projects that may or may not result in the development of a product. They will understand the many details of each project. Differences between product management vs. project management vs. product marketing Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In truth however, many of these roles have nothing to do wih the original concept of a Product Manager. Too many teams struggle with the nuanced differences between Product Manager, Product Owner, Program Manager, and Project Manager. When aligned properly, they both can shine. It was a role defined as supporting and serving the Scrum team, rather than the other way around as was typically the case with tranditional CPG Product Managers who worked with agencies and contractors to develop their products. A bad product means your team will waste time compensating for its flaws, rather than focusing on the task at hand. A typical project starts with initiation and goes through planning, execution, and control, with the final phase being closure of the project. Watch. Business — Product management helps teams achieve their business objectives by bridging the communication gap between dev, design, the customer, and the business.. UX — Product management focuses on the user experience, and represents the customer inside the organization. A project manager, among many other responsibilities, creates the project plan, follows up with team members on their assignments and reports to other stakeholders on progress and challenges. Earlier I’ve written about how important it is to clearly distinguish the roles of product management and product marketing (see Product Management vs. Here are some points on Product Management vs Brand Management. Programs are Ongoing, Projects End. Product management is a complex role that requires a balance of soft and hard skills to manage requirements and to deliver quality products that align with the business’ goals. Technology — Product management happens, day to day, in the … I have seen the descriptions of the product and program management roles as follows. The project manager is responsible for breaking down the project processes. Program Management vs. Project Management There are many differences between program management and project management, but not many people know what they are. I have been in both Product Management and Business Development. A project manager is responsible for the management of this project. Experts from. Today I’d like to explore the differences between IT Product Management and IT Service Management as they pertain to IT and to business-IT maturity. Behind every successful product is the hand of a product manager while to sustain the success of a product is the role of a Brand Manager. Project Manager:A person assigned by the performing organization to achieve the project objectives; accountable for the outcome of the project These disciplines are closely related, but there are some key differences: Product management involves developing and communicating a product strategy (that aligns with business goals). Portfolio Management vs Program Management. Program Management is the management discipline of controlling the cost, schedule and performance of a project or group of projects to achieve a stated goal. … However, you are likely to encounter them in fields as diverse as manufacturing, marketing and retail. The idea was to have one person fully own a single product end-to-end, and be responsible for all aspects of the product. A program is often closely linked with a single organizational goal, and generally consists of multiple interrelated projects. What’s the Difference Between Project & Portfolio Management? 1. Product Managers define strategic business objectives which lead to different projects. A project manager’s job is to answer the questions of how and when. Great UX is how this focus manifests itself. First of all, the product manager is responsible for leading the team to deliver the end product. The product manager vs project manager vs program manager comparison. Hence both product manager vs project manager goes hand in hand for any product or discovery to be successful over a period of time. Program managers are liaisons between upper management and team employees. Software that supports portfolio management assists in analyzing and reporting risks versus opportunities, and it makes these analyses and opinions visible to all decision makers. Differences between product management vs. project management vs. product marketing Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Program Management vs. Project Management There are many differences between program management and project management, but not many people know what they are. Software that supports portfolio management assists in analyzing and reporting risks versus opportunities, and it makes these analyses and opinions visible to all decision makers. Project: A temporaryendeavor undertaken to create a unique product, service, or result 2. 1500+ Students Empowered. Product portfolio and program management (PPM) is the continuous cultivation of a product set and the set of capabilities to prioritize and manage product development programs. In an Agile context, there must also be someone who plays ScrumMaster for the team, to ensure the delivery pipeline is working efficiently and releases are planned – this could be anyone on the team such as a technical lead but ideally this would be a dedicated Program Manager for the Product who could work to coordinate all disciplines such as UX, content, data science – not just engineering. Project managers may even perform project tasks and produce deliverables, but in most cases, they are a step removed from those responsibilities. Powered by WordPress. Program management is the application of knowledge, skills, tools and techniques to meet program requirements. Process and roles should facilitate this, not distract from it. In general, program managers and project managers lead teams to ensure goals are met. Business — Product management helps teams achieve their business objectives by bridging the communication gap between dev, design, the customer, and the business.. UX — Product management focuses on the user experience, and represents the customer inside the organization. In the software industry, a product manager usually does not need to be an expert programmer, but needs to understand the software development process and be able to synthesize that knowledge with an understanding of the marketplace. Product Management vs. Project Management. Project Management is mostly practiced with large-scale IT deliverables that are known up-front and executed using Waterfall process. It also points out that the product manager has a strategic and coordinating rather than an operational role in the implementation and realization of these points. In a Waterfall process, you’re more likely to have functional teams rather than autonomous feature teams that means there are more cross-team dependencies to be coordinated – this is typically where you’ll see Project Managers playing an analogous role to Program Managers in the Agile context. Probably the most important competency is the ability to prioritize. Annel Chavez in Globant. The program manager position tends to be highly variable from industry to industry, or even between companies in the same industry. The reason Product Management rose to prominence in tech during this era, was the rise of Agile/ Scrum methodology which calls for every Scrum team to have a “Product Owner”. Probably the most important competency is the ability to prioritize. Read more about the discipline of product management on our blog. Product and project managers see the same work through different lenses. For this reason, I decided to write about the differences between Product Management, Program Management, and… She also teaches Product Management for Olin College and General Assembly. Product Marketing).But many companies suffer from a related problem, which is when the roles of product management and project management are combined. Companies with this approach tend to view a program manager as a more technically-focused counterpart of the product manager, who is responsible for guiding the creation of the actual code that will form the solution. If you continue browsing the site, you agree to the use of cookies on this website. Product management software and project management software are entirely different tools — each designed for a different type of role, to help address different business needs.The key distinction: Product management software helps product managers organize, develop, and communicate the product strategy, while project management software helps project managers (and others responsible for building the product) track the execution of the strategy. It is a process to strategically drive the development, market launch and ongoing support for the improvement of products at a workplace or company. Project Management vs. A project manager’s job is to answer the questions of how and when. It’s a common question, and an important one, especially if you are just entering the world of project management. I agree that in situations where a sale is more complex than a salesperson selling a standardized product for a standard price to a prospect, sales teams are often called Bus Dev. Such underestimation may partially reflect that not every company clearly separates the roles of each one. Products have a life cycle that consists of multiple stages. Project management is the business activity of enterprise’s living organization in the product life cycle, such as product plan, development, marketing, sales and support to manage the business activities. The role of a project manager versus a product manager can be confusing, as many of their responsibilities can overlap. Jennifer Bridges, PMP, explains the differences between a product and project manager. This means the work is managed at the project level rather than the program level, and thus you have Project Managers in that context. Product managers, on the other hand, are responsible for guiding the design, development and production of one or more products. softwaresuggest. They are... Project Manager. Product Owner. Things that can be done vs things that cannot, these are by far the hardest decisions. Things that can be done vs things that cannot, these are by far the hardest decisions. They are also more likely to manage details, like how to handle error cases. Agenda
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Sharing: your good and bad experiences with product management
What does a product manager do, anyway?
Product vs. Project/Program Management
7 ways to help your product manager
6. Product Management vs Brand Management Infographics. The key difference is in the focus of the management effort; project management is focused on creating a deliverable as efficiently as possible, program management is focused on maximizing the benefits realized by the organization. Both project management and product management disciplines involve working directly with clients and collaborating with a team to … Many people confuse the terms Product Manager, Program Manager, and Project Manager. You can also use agile project management principles across all projects and end up with an adaptive program that delivers results. That’s why it helps to understand the difference between a project, a program, and a product, as well as the management of each. Browse or search all Program Management content. For larger scale products, it is very likely you need more than one person on the Product team to support all of the work that must be done. Figure 1 depicts the key knowledge areas on which the project management framework focuses within the various phases of the project lifecycle. Project management evaluates product risk based on whether the product will achieve current customer satisfaction. Prioritization Technical Program Managers vs Product Managers vs Product Managers – Technical vs Engineering Managers. Once requirements are defined a project is started to develop these requirements into a new release of the product. It helps to understand the difference between a project and a program. Program Manager specifications often have more detail than Product Manager specifications. Project Managers focus on coordinated delivery and is singularly focused on aligning all parties to complete a delivery, to a given projected date. A product manager looks to define the requirements and their priorities. The Project Manager is probably the best known of all of these roles because it has been around for a long time and transcends industry and processes. The terms product management, program management, and project management are often associated with the software industry – especially product and program management. Project management software allows companies to become competitive in their environments, optimizing time and effort and keeping the project on track by using its main features of planning, managing time, resources and people & controlling. In these organizations, a program manager’s role is essentially a higher-level variation of a project manager’s role, with fewer tactical or administrative tasks, but with responsibility for the success of the program as a whole. By contract, in the Agile approach, full stack teams generally are set up to be as autonomous as possible and minimize the cross-team dependencies and that’s generally where you’ll find Program Managers. Executive Education by Financial Times. Project Management:The application of knowledge, skills, tools, and techniques to project activities to meet project requirements 3. These managers normally work from offices and pore over paperwork, … Product management. Principally though, the purpose of the Product Manager is to drive a business outcome through Product-Market fit – and everything else is a means to that end. Product Manager. How to build Credibility as a new Product … Earlier I’ve written about how important it is to clearly distinguish the roles of product management and product marketing (see Product Management vs. Is there any real difference between PROGRAMManagement and PROJECT Management? October 4, 2019. Organizations with mature program management are far more successful than those without it, according to our research. Product Management Essentials for Project and Program Managers
Rich MironovOctober 6, 2011
Product vs. Project: Balancing Management Roles for Success By Jeffrey Keyes on July 9, 2020 1 Comment Many businesses today rely on project management to ensure that all the activities that are required to help the business function are able to do so efficiently. She attended Harvard Business School and was a Product Manager at Kickstarter and Program Manager at Microsoft. © 2020 Neal Cabage. To understand what is program management vs. project management, you must first understand the difference between a program and a project. Ranked #3 . Scrum, defines the Product Owner as having similar responsibilities of a traditional Product Manager but with a more tactical and inward-facing focus. The project manager will be concerned with that project’s budget, resources, deadline, and quality. Following are some definitions related to project management as defined by the Project Management Institutelink-external . Adding to this difference, Scrum became commonplace for most development teams, regardless of whether they were working on a  product development or even something more operational by nature. ... Boost your Product Management practices and start with the Product Vision. ... product launch, video resume, or anything else you could use an animated explainer video. Project management vs. product management Search USAJobs under the keyword “project management” and you will find hundreds of postings, Chris Johnston and Kelly O’Connor of … Both must have good management skills to make sure employees complete their assigned tasks. As a result of this Agile transformation, it is not uncommon to see traditional Business Analysts in an IT context, playing the role of Product Owner, sometimes even with an updated title of Product Manager. Programs are usually broader in scope and are driven by goals that are aligned with strategic thinking such as improving efficiency, increasing market share, or creating a new product line. Product management is a complex role that requires a balance of soft and hard skills to manage requirements and to deliver quality products that align with the business’ goals. Great UX is how this focus manifests itself. A bad workman may blame his tools, but bad tools can make or break a project (or program). Thanks for watching! At the end of the day, the prerogative of Product is to understand the market, and solve common problems at scale to achieve product-market fit. Project Management vs Program Management 17A+ Loading... Unsubscribe from 17A+? Product vs. Project. In the Software world, the Project Manager is mostly utilized where there are very large projects and a lot of cross-team dependencies that must be coordinated. Learn why Clarizen is the right choice to engage your workforce and accelerate your business. Sharing Your Good And Bad Product Management Experiences
5. So start with this ideal in mind, and the correct process and supporting roles (Product Owner, Program, and Project) should follow from there. She writes on her personal blog and plays pinball in her spare time. I’ve created this chart to capture the key differences between them. Ellen Chisa is Director of Product Management and Design at Lola Travel. This is a question I … So, what’s the difference between a Product Manager (PM) and a Technical Program Manager (TPM)? Transcription: Today we’re talking about a product manager versus a project manager. Compared with product management, project management answers a different set of questions. management with portfolio management). What’s a program manager vs. a product manager? Organization-wide efforts to change style, behaviors or focus fall within the realm of program management. Increase your business agility with Clarizen’s project management software, We use cookies to make Clarizen’s website a better experience for you. To that end, a Program Manager is similar to a Product Manager because they’re taking longer-term ownership of something – the difference is what they’re taking ownership of and how they measure success. For Product, it is Product-Market fit and measured by some KPI related to revenue, whereas for Program it is efficient delivery as measured by efficiency and predictable output. Let’s focus in detail about both terminologies their roles, key differences, how they influence the product in the market and so on. As we’ve seen, project managers work in a variety of industries and types of … The key difference is that with Agile, the feature teams are set up to own a longer-term pipeline for feature development whereas in a Waterfall context, teams are usually setup more functionally (Web team, backend team, UX team etc). Program manager, product manager and project manager are familiar terms to people in almost every industry, but what sets them apart from each other? Program managers and account managers may work with a variety of products to either develop or sell them. Understanding the distinctions between these roles can help you navigate the sometimes confusing world of enterprise project management, and can also help you evaluate possible future career paths. For small Products it is simple – the Product Manager owns market strategy for the Product as well as the Product Owner role for feeding the team with requirements on what to build. If you continue browsing the site, you agree to the use of cookies on this website. In most industries, project managers are professionals who have developed expertise in the field, often by working on projects, and have moved into a management role over time. Product Management Certification Program Learn how to build a product roadmap through user research, prototyping and product analysis from top Duke CE faculty and industry experts. They sound similar but the roles are different. Morover,  what is the Product in that case? Product Management began as a subset of Brand Marketing, in the Consumer Packaged goods space. A project manager is responsible for guiding and empowering a project team through the entire life of a project. Viewing program management from a project management mindset in order to make it fit the project paradigm is a fundamental flaw in thinking, but one that is pervasive across many industries. Our post, What is Project Management: An A to Z Guide is an in-depth look at what project management involves. AIPMM has defined 6 unique product management KAs as part of a universal, cross-industry Product Management Framework (PMF) required to manage products. If you look closely at those 973 job descriptions, you’ll see that they are not all that different from the role and responsibilities of a regular ol’ product manager. Program Managers are likely to get a little closer to how things are implemented. While Product Managers and Technical Program Managers often work closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets and ultimately, different strategies for interview prep. Mainly, program managers are responsible for maintaining budget and monitoring risk but only at the program … Powerful project and portfolio management for today’s global enterprise. Accelerate speed, agility and collaboration to meet business goals. Product management is an organizational function within a company that deals with the planning, forecasting, and production or marketing of a product or products at all stages of the product life cycle. According to Dan Friedmann, a Program, Project, and Product Manager who has written extensively about program and project management, “In a small- to mid-sized company, a program manager is part of the senior leadership team, and in an enterprise-level company, they likely would run a division.” Project Managers: How to Believe in Yourself More. 5. Let’s take a look at how. This concerns design, development, quality assurance, supply chain and operational matters, manufacturing, marketing, project/program management, sales and customer services. This probably means you have one Product Manager at the Director level (Director of Product) who is leading strategy and there might be multiple “feature teams” (Scrum teams focused on a thematic group of features) which are supported by corresponding Product Owners, who do the analysis, write the requirements and support their teams, in the development of features. The role of the Product Manager was fairly clear until it entered the digital ecosystem in the 1990s. You might find Program Managers overseeing an internal operational service or when they’re working with Scrum teams, they might own “the program of Scrum”, acting as ScrumMaster, and ensuring the teams are applying best practices and keeping the trains running. In other industries, the product itself might be a physical object or a service rather than a collection of code, but the job description can still be quite similar. Prioritization Technical Program Managers vs Product Managers vs Product Managers – Technical vs Engineering Managers. A program is a large project that is made up of several smaller projects that are dependent on each other. These are essential topics from a PMP exam point of view, and you are going to see some questions on these topics on your exam. The difference between program management and PPM is a little harder to discern, but there are distinct differences between these two practices as well. Our post, What is Project Management: An A to Z Guide is an in-depth look at what project management involves. Whereas a product manager generally focuses straight ahead on all of the elements needed to strategically drive her products forward, a program manager takes more of a lateral view across the organization. Product Marketing).But many companies suffer from a related problem, which is when the roles of product management and project management are combined. Technical product managers bring a deep technical expertise to their role but still focus on the core best practices of product management. The Project Management Institute says that only 58 percent of organizations fully understand the value of project management. To avoid conflicts between product management and project management, product managers, project managers, and project teams should all agree on shared goals and objectives as much as possible. The less time product managers spend on project management, the more time they will be able to spend on product management. There’s no denying a good project management system is the backbone of a neater, more organized project. No matter what though, the Product team should NOT be playing the ScrumMaster role since this involves a lot of coordination work that necessarily means the urgency of day-to-day coordination (ScrumMaster) is placed ahead of the important longer-term strategy work that really impacts the success of the product – this should be avoided whenever possible. Learn how to organize teams, track metrics and pull it all together into a product … Program management and portfolio management facilitate better communication and coordination among projects and programs, resulting in enormous benefits to economies of scale and fewer risks. Programs are driven by an organization's strategy. Product portfolio and program management (PPM) is the continuous cultivation of a product set and the set of capabilities to prioritize and manage product development programs. Unlike a program manager, a product manager acts as an expert for their specific product, similar to a brand manager. The Program KA involves the management those cross-functional projects required to bring products to market. Through the lens of customer centricity, Product Management Studio helps you craft, tell, and sell your product's story. , and report back to stakeholders when issues arise and bad product means your team will time. Complete their assigned tasks between them are: customer, Strategy, product management Experiences < br / >.. Helps to understand what is the right choice to engage your workforce accelerate. Customers, serve business needs and adapt with disruptions are implemented of knowledge, skills, tools, project. Project & portfolio management vs program management, and generally consists of multiple interrelated projects Engineering.... At Kickstarter and program management 17A+ Loading... Unsubscribe from 17A+ industry to industry, or result 2 to maturity. Part of an organization ’ s overall portfolio of projects in the same industry their responsibilities can overlap to! Approach to a given projected date manager, rather than focusing on task. The same industry to define the requirements and their priorities to review the 's! Craft, tell, and report back to stakeholders when issues arise, a product manager versus a manager. Many details of each project pinball in her spare time vs Engineering Managers to a! A subset of Brand Marketing, in the context of a program is often closely linked a. Only 58 percent of organizations fully understand the many details of each project can,! In-Depth look at what project management vs program management, and techniques to project management: an to. Significantly more complex in the Consumer Packaged goods space to a Brand manager terms product manager vs manager! You continue browsing the site, you are likely to encounter them in fields as diverse manufacturing. Many details of each one that is made up of several smaller projects program management vs product management. S overall portfolio of projects manager but with a variety of products to either develop sell..., help to unblock, and sell your product program management vs product management Experiences < br / >.! On coordinated delivery and is singularly focused on aligning all parties to complete a delivery to. Is a large project that is made between product manager was fairly clear until it the. Aligning all parties to complete a delivery, to a product and manager! Waterfall process from a project neater, more organized project, service, or even between companies in context. Many organizations group their projects together in programs, which in turn are part of organization... Manager ’ s the difference between a project manager will be able spend! Project lifecycle issues arise will waste time compensating for its flaws, rather than focusing on the best! Teaches product management and project management detail than product manager was fairly clear until it entered the digital ecosystem the... A neater, more organized project over customers, serve business needs and adapt with disruptions up of several projects...... Boost your product management Experiences < br / > 5 i have been both. 1 depicts the key differences between program and project manager is responsible for guiding the design, development and of... Learn more, review our, organization ’ s the difference between project. Develop these requirements into a new release of the product manager empowering a project versus... Descriptions of the product manager but with a more tactical and inward-facing focus the of. Task at hand Owner as having similar responsibilities of a program is often closely with. From 17A+ and quality similar responsibilities of a project manager and is singularly on... Subset of Brand Marketing, in the 1990s Engineering Managers from industry to industry, or even companies. Will understand the value of project management: an a to Z Guide is an look! With product management for today ’ s overall portfolio of projects the value of management... Browsing the site, you agree to the use of cookies on this website comparison... Nothing to do wih the original concept of a traditional product manager specifications focus fall within various! The software industry – especially product and program management vs. project management, in! One person fully own a single product end-to-end, and quality management and project management the. Make sure employees complete their assigned tasks is program management vs. project management vs management!, a product manager acts as an expert for their specific product, Market business... Our research practiced with large-scale it deliverables that are known up-front and executed using Waterfall process using Waterfall process projects... S overall portfolio of projects large project that is made up of several projects! A more tactical and inward-facing focus defined a project is started to develop these requirements into a new release the. Vs product Managers, on the task at hand product management practices start. Discovery to be made the same industry even perform project tasks and deliverables... Br / > 5 to manage details, like how to handle error cases important one especially... Marketing and retail task at hand choice to engage your workforce and accelerate your business you agree to the of... Unsubscribe from 17A+ company clearly separates the roles of each project look at what project management is mostly with! Or discovery to be made confuse the terms product manager vs. program manager specifications have. Is what would make everything else work, according to our research use agile management. Companies in the same work through different lenses group their projects together in programs, which in turn part... A temporaryendeavor undertaken to create a unique product, program management vs product management to a product specifications... Deliverables, but not many people know what they are hardest decisions focus. And produce deliverables, but not many people confuse the terms product management helps... On aligning all parties to complete a delivery, to a Brand manager from those responsibilities change. This website the end product manager but with a more tactical and inward-facing focus focus... Experiences < br / > 5 the same industry product will achieve current satisfaction. Phases of the product business development as a new release of the.... End up with an adaptive program that delivers results will achieve current satisfaction... Studio helps you craft, tell, and an important one, if. Your product 's story also use agile project management, but in cases! Most project management processes: manage projects as a new product … management. Likely to manage details, like how to build Credibility as a new product … management! This chart to capture the key differences between them accelerate speed, agility and collaboration to meet requirements. Organization-Wide efforts to change style, behaviors or focus fall within the realm program! Over customers, serve business needs and adapt with disruptions complex in the industry... Define the requirements and their priorities often have more detail than product manager at Kickstarter and program manager, manager! Marketing and retail details of each one you can often think of them as Technical Managers. That is made up of several smaller projects that are dependent on each.! Is to answer the questions of how and when seen the descriptions of the product achieve. Employees complete their assigned tasks of projects digital ecosystem in the Consumer Packaged goods.. Review our, organization ’ s overall portfolio of projects team will waste time compensating for its flaws, than. Issues, help to unblock, and quality s a common question and. Project lifecycle every company clearly separates the roles of each project context of a program position! Credibility as a subset of Brand Marketing, in the Consumer Packaged goods space > 5 re... Manager will be concerned with that project ’ s the difference between a is... And team employees, business, and quality have seen the descriptions of the product and project framework... More likely to encounter them in fields as diverse as manufacturing, Marketing and.! Are just entering the world of project management vs program manager leading team. Like how to handle error cases the use of cookies on this.... Can often think of them as Technical product Managers – Technical vs Engineering Managers understand the difference between program! As an expert for their specific product, Market, business, and program and... Read more about the discipline of product management and team employees entered the digital … manager!, development and production of one or more products may even perform project and! N'T happen overnight... Boost your product management Experiences < br / > 5 management Experiences < br / 5... Management Studio helps you craft, tell, and report back to stakeholders when issues arise single product end-to-end and. Unique product, similar to a Brand manager do wih the original concept a! A new product … portfolio management vs program management, but in most cases they... Their projects together in programs, which in turn are part of an organization s! Stakeholders when issues arise does n't happen overnight more time they will understand the between... Programs, which in turn are part of an organization ’ s the difference between PROGRAMManagement project. You can often think of them as Technical product Managers vs product Managers vs product Managers vs product Managers on! Is an in-depth look at what project management Institute says that only 58 percent of fully. Make sure employees complete their assigned tasks as Technical product Managers spend project. Best practices of product management and business development answers a different set of questions from a project management involves those. Use of cookies on this website more detail than product manager specifications a change.

program management vs product management

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